{"id":8,"date":"2020-06-23T13:19:45","date_gmt":"2020-06-23T13:19:45","guid":{"rendered":"https:\/\/boucherie-jaunet.e-repas.com\/?page_id=8"},"modified":"2022-05-05T08:26:52","modified_gmt":"2022-05-05T08:26:52","slug":"accueil","status":"publish","type":"page","link":"https:\/\/www.le-lab-numerique.com\/","title":{"rendered":"Le LAB Num\u00e9rique"},"content":{"rendered":"\t\t
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La transition num\u00e9rique est devenue un enjeu majeur pour les entreprises, un formidable levier de croissance.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cLes entreprises qui adoptent une strat\u00e9gie digitale sont 3 fois plus rentables et croissent 4 fois plus vite que celles qui n\u2019ont pas encore entam\u00e9 un processus de digitalisation.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tContactez-nous !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Les comp\u00e9tences du LAB\u2019 Num\u00e9rique
de l'Agence Concept<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La cr\u00e9ation et la refonte<\/b> de site vitrine et e-commerce, webdesign<\/b> (ux & ui design)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFaites appel au LAB\u2019<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Des audits techniques<\/b>\net des audits de positionnement<\/b>\nde site web<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFaites appel au LAB\u2019<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Des prestations de r\u00e9f\u00e9rencement naturel<\/b> (SEO)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La r\u00e9daction de contenus optimis\u00e9s SEO<\/b> (content marketing, inbound marketing), pour un ROI durable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFaites appel au LAB\u2019<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Du r\u00e9f\u00e9rencement payant<\/b> avec la cr\u00e9ation et la gestion de campagnes google adwords<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFaites appel au LAB\u2019<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La cr\u00e9ation de pages facebook et l\u2019animation de vos r\u00e9seaux sociaux<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFaites appel au LAB\u2019<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les b\u00e9n\u00e9fices du LAB\u2019 Num\u00e9rique
pour votre entreprise<\/span><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t<\/rect><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Vous donner de la visibilit\u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Informer et diffuser votre offre<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Acqu\u00e9rir de nouveaux prospects\/clients<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Am\u00e9liorer votre notori\u00e9t\u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Apporter de nouveaux services \u00e0 vos clients<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Vendre directement en ligne<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le digital est de plus en plus utilis\u00e9 par les TPE-PME, car moins co\u00fbteux et plus impactant que les canaux de marketing traditionnels<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– en 2019, 48%<\/b> des TPE-PME fran\u00e7aises utilisent ainsi les r\u00e9seaux sociaux et 44%<\/b> les applications de messagerie instantan\u00e9e.
– la transformation digitale des TPE-PME se traduit par des investissements prioritaires en marketing et en communication, en croissance par rapport aux canaux de marketing traditionnels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les TPE-PME comptent \u00e9galement investir en priorit\u00e9 sur leur site web et sur leurs r\u00e9seaux sociaux pour d\u00e9velopper leur activit\u00e9 dans les 12 prochains mois<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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49%<\/strong> trouvent les canaux en ligne plus efficaces avec un meilleur impact sur les ventes et 33% les trouvent plus rapides \u00e0 mettre en place et plus pratiques.<\/p>

\u00a0<\/p>

Les outils en ligne sont utilis\u00e9s en priorit\u00e9 pour attirer et satisfaire les clients : 69%<\/strong> des TPE-PME les utilisent \u00e0 des fins de communication et marketing pour faire conna\u00eetre les produits, le service, la soci\u00e9t\u00e9 ; 51%<\/strong> pour r\u00e9pondre aux clients et d\u00e9velopper la relation ; 37%<\/strong> pour am\u00e9liorer les op\u00e9rations et la productivit\u00e9 internes, 24%<\/strong> pour vendre en ligne.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pr\u00e8s de 20%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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des TPE-PME utilisent les outils en ligne pour recruter de nouveaux employ\u00e9s<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les principaux freins \u00e0 la transformation num\u00e9rique des TPE-PME sont du ressort direct des entreprises elles-m\u00eames : 1 entreprise sur 2 consid\u00e8re qu\u2019elle manque de temps et de budget<\/b>, 1 entreprise sur 4 qu\u2019elle manque de comp\u00e9tences.<\/p>

\u00a0<\/p>

En mati\u00e8re d\u2019accompagnement attendu, plus d\u20191 TPE-PME sur 2 attend un accompagnement sur la mise en \u0153uvre<\/b>, 4 TPE-PME sur 10 attendent une bonne p\u00e9dagogie en amont, et 1 TPE-PME sur 3 attend une adaptation des outils et services aux particularit\u00e9s de son secteur d\u2019activit\u00e9, des aides au financement, et de l\u2019accompagnement dans la formation de ses \u00e9quipes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les priorit\u00e9s des TPE-PME fran\u00e7aises sont majoritairement tourn\u00e9es vers le d\u00e9veloppement des ventes<\/strong> et la satisfaction client<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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La communication et le marketing <\/strong>sont strat\u00e9giques<\/strong> pour les TPE-PME, qui investissent d\u00e9sormais en priorit\u00e9 sur leurs site web et r\u00e9seaux sociaux consid\u00e9r\u00e9s le plus efficace pour les d\u00e9velopper.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les ventes en ligne<\/strong> permettent
aux TPE-PME de toucher plus de clients en \u00e9tendant leur zone de chalandise et leurs horaires, et l\u2019investissement sur les r\u00e9seaux sociaux est prioritaire pour y contribuer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Plus d\u2019un tiers des relations client passent d\u00e9sormais par un canal social en ligne<\/strong> m\u00eame si le t\u00e9l\u00e9phone et l\u2019email restent les canaux principalement utilis\u00e9s par les TPE-PME pour communiquer avec leurs clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Plus d\u20191 TPE-PME sur 3 consid\u00e8re que l\u2019am\u00e9lioration de la communication interne<\/strong> est le principal impact de la transformation num\u00e9rique en mati\u00e8re de productivit\u00e9 et d\u2019efficacit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les ressources humaines amorcent<\/strong>
le virage du num\u00e9rique<\/strong>, avec un impact important des outils en ligne pour recruter pour pr\u00e8s d\u20191 TPE-PME sur 5.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les chiffres cl\u00e9s en faveur du num\u00e9rique
pour les entreprises fran\u00e7aises<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLancez votre entreprise dans l'\u00e8re num\u00e9rique<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L'\u00e9quipe du LAB' Num\u00e9rique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\"Benjamin\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tBenjamin<\/span>Directeur Projets Digital<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Christine\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tChristine<\/span>Directrice Client\u00e8le<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Jordan\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJordan<\/span>Ing\u00e9nieur D\u00e9veloppement Logiciel<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Steven\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tSteven<\/span>Directeur Artistique \/ Webdesigner <\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Val\u00e9rie\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tVal\u00e9rie<\/span>Graphiste<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Ma\u00eblys\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tMa\u00eblys<\/span>Graphiste \/ Community Manager<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPrevious<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tNext<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contactez-nous<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parlez-nous de votre projet en quelques mots et laissez-nous vos coordonn\u00e9es, un de nos experts vous recontactera au plus vite.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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